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09 Jun 2009
maneiras-aumentar-subscritores

9 Maneiras de aumentar os seus subscritores.

por: | em: Wordpress | 1 Comentário | lido: 5.640 vezes

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Como bloguer ou Freelancer você tem diferentes metas para definir o seu sucesso. Como bloguers que somos, a nossa meta é fidelizar os leitores ao nosso blogue, criar uma comunidade de internautas amantes de e que queiram desenvolver ainda mais os seus blogues. Dessa forma ficamos todos a ganhar, pois a troca de conhecimentos é enorme.

9 Maneiras de aumentar os seus subscritores.

1. Ofereça algo único aos seus leitores.

Pode ser um e-book, brushes para Photoshop ou o que lhe apetecer. Para tornar isso somente acessível aos seus leitores instale o RSS Footer Plugin e coloque o link para a oferta no seu RSS.

2. Use o Feedburner para monitorizar os seus subscritores.

Esta dica provavelmente todos já a conhecem, mas nunca é demais referi-la novamente, pois medir o progresso dos nossos subscritores é muito importante.

Se eventualmente não quiser usar serviços third-party, use o Feed Plugin para monitorizar os seus subscritores.

3. Instale o Feedsmith Plugin para WordPress.

Agora que já tem a sua conta no Feedburner, deve usar este plugin para redireccionar todo o tráfego do seu Feed para a sua conta no Feedburner.

4. Active a subscrição por Email no feedburner.

Este passo é muito simples, basta ir à sua conta do Feedburner > admin > Publicize > Email subscriptions, activar e modificar a mensagem que convida os seus leitores a assinarem a sua newsletter. Mais uma vez, se não usar o Feedburner pode sempre experimentar o plugin Subscribe2 WordPress.

5. Aponte a função de Feed na sua barra de endereços para o Feedburner.

Caso o seu blogue não tenha esta função predefinida pode activá-la desta forma:

No Heather.php do seu tema.

Procure isto:


<code><link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="<?php bloginfo('rss2_url'); ?>" /></code>
<code><link rel="alternate" type="text/xml" title="RSS .92" href="<?php bloginfo('rss_url'); ?>" /></code>
<code><link rel="alternate" type="application/atom+xml" title="Atom 1.0" href="<?php bloginfo('atom_url'); ?>" /></code>

E substitua por isto:


<code><link rel="alternate" type="application/rss+xml" title="<?php bloginfo('name'); ?> " href="</code><strong>escreva aqui o seu endereço de Feed</strong><code>” /></code>

6.Monitorize o numero de subscritores.

Pode optar por várias formas:

  1. Consultar o FeedBurner diáriamente.
  2. Instalar o Plugin FeedSats
  3. Activar e instalar o contador do FeedBurner na sua página (Feedburner > admin > Publicize > Feed Count)

7. Ofereça o Feed completo.

Esta dica também já não é nova, mas estudos revelam que os subscritores tendem a aumentar quando oferecemos o Feed Completo e diminuem rapidamente quando oferecemos o Feed resumido.

8. Optimize o Botão de RSS Feed.

O Botão de RSS Feed deve estar situado no inicio do Bloque e quanto maior melhor! Desta forma irá de certeza atrair mais subscritores.

Pode e deve também estar colocado dentro de cada artigo, no início ou final do mesmo.

9. Sorteie algo!

Esta é sem duvida a melhor e mais eficaz maneira de obter mais subscritores e, é claro, fidelizá-los ainda mais.

Promova uma oferta mensal a sortear pelos seus subscritores, de certeza que os irá manter mais fiéis.

Conhece mais maneira para fidelizar e aumentar os seu subscritores? Partilhe nos comentários!

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